Our identities are shaped by, and through, these discourses
The social world, expressed through language and visual language, is created out of these discourses also
Choosing own self identity by looking at other sub-cultures. Choosing some discourses for ourselves based on this pre-set values and attitudes of the discourse sub-cultures. Other discourses are inbuilt or are a part of our lives anyway eg. work, education, age ect.
To understand visual/verbal/written communication we need to first understand the discourses that form it. Examples of discourses:
- Race
- Sexuality
- Nationality
- Class
- Gender
- Age
- Education
- Health
- Cool
Doing (visual) discourse analysis
- Establish the context
- Explore the production process
- Describe the image
- Explanation and interpretation
- Identify cultural references
- Identify visual, linguistic and rhetorical mechanisms
- Write up your argument
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