Typography: History of type
-Typography: Meta-communication, paralinguistic and kinesics
-Paralinguistic; how things are said eg. soft, loud
-Kinesics; gesture
Old fonts mirror handwriting; Gothic fonts reference old days/history
Old style; derived from old style type fonts// sophisticated, classical, aged
Didone; new, fashion, classy
Sans Serif; grab attention, advertise, victorian culture
(Around this time people becoming more educated, type becoming even more important)
Gill Sans; very English, modern, slick
Times New Roman; derived from roman type, connotes empire, greatness
Nazis went back to Gothic black letter fonts for propaganda. Going back to the dark ages. Political signifier of old German greatness.
Be aware of historical context of font before use.
Helvetica; font of the modern age, clear, perhaps seen as corporate
Late age of print started around the 90s after the mac and internet
Now hand-rendered and possibility to make your own fonts available
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